Sammi Jo


photo + video + production


I guess I thank my mother the most for this career choice…
She helped me discover my love of the spotlight & need for hard work early on with competition dance and acting. We’ll go ahead and fast forward to my senior year of college…

I got my first taste of real television when I interned for the SPEED Channel (now Fox Sports 1) during my final semester at the University of North Carolina at Charlotte. I received my Bachelor’s in Communications; Mass Media with a double minor in Journalism & Theatre.

It was out into the real world, and thankfully, I had an opportunity to see some races and behind the scenes operations in the American Le Mans Series. This led to my first on air interview for Radio Le Mans during a practice session at the 12 Hours of Sebring in 2010.

At the end of the series, I decided it was in my best interest to learn all the aspects of broadcasting at Connecticut School of Broadcasting (Charlotte Campus). In completing that course I interned with a local morning radio program, The Ace & TJ Show. It developed my love for radio but before I knew it, I was on to my next adventure.

The Charlotte CBS affiliate (WBTV/Raycom Media) was my next stop as a part-time sports reporter/photographer and I stayed for the better part of 3 years. My roles changed drastically over the years, from behind the scenes in the beginning to on air 7 days a week by the end of my journey. I covered high school, college & professional Charlotte/Carolina sports… but that wasn’t all.

WBTV launched a web series called “Charlotte Insider” in May 2013 featuring yours truly as the host. It was a recap of top news headlines, entertainment and weekend highlights.

In the Fall of 2013, I was asked to fill in as the traffic reporter for the afternoon shift- months later, I was moved to the morning show. Balancing each of my roles was tiring but exciting and a chance for me to see all of the different sides of WBTV.

WBTV was a major part of my schedule but I kept busy with other events as well. In 2013 I was hired as the emcee/in game host for the Charlotte Knights (Triple A affiliate of the Chicago White Sox). In 2014, I continued in the same role at their new home, BB&T Ballpark, in Uptown Charlotte.

Also in 2013, I picked up some freelance feature reporter work with the Carolina Panthers. Free time was tight and this resulted in only 2 features for the season. In 2014, I took on more work with the Panthers as their feature reporter, but it meant leaving the local CBS affiliate.


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